Vodaphone Houses

Here's another example of funny roadside signage - along the highway you'll often see houses painted in the bright red colour of Vodaphone, with a big Vodaphone emblem written on the side. There is also canary yellow houses (see in the photo) for MTN which is another phone company, or even green and purple houses for Zain. There's one particular village in which just about every house is advertising a telephone company!

Mobile phones here are a massive business - everyone has at least one mobile, sometimes two or three, or you can get phones which you can put two different SIM cards in. People talk on their phones ALL THE TIME! Or call you at 11pm, or send text messages at 3am. Infuriating! So I think painting the houses is a clever little advertising ploy for the telephone companies - they probably pay the people a tiny amount to have their house painted, and they get very visible advertising all the way along the national highway. Everyone's happy!